Military and First Responders - Receive an $80 instant discount with the purchase and installation of four select tires.*
On these name brands: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®.
*The Ford Military and First Responder Tire Discount Program is available to active and retired Military and First Responders who purchase and have installed a set of four (4) qualifying tires. Qualifying customers are eligible to receive a discount of $80 off participating brands at the time of installation. Participating brands are: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®. Toyo medium/commercial truck and Motorsport patterns are excluded. This discount is in addition to any other eligible discount, rebate, or offer a dealer or tire manufacturer may already provide. Tires must be installed at a participating U.S. Ford Dealer, Lincoln Retailer, or Quick Lane® Store. Prior authorization is necessary before work is performed, and program-provided Hero Code must be presented at the time of purchase - ID.me account and validation are required. Hero Code is nontransferable and can only be used by the associated ID.me account holder. Additional details can be found here: Military and First Responders Tire Discount. Maximum of two Hero Codes per calendar year per customer can be generated/claimed. Offer valid for tires purchased and installed 1/1/26 - 12/31/26. Unused 2026 Hero Codes expire after 12/31/26. Quick Lane® is a registered trademark of Ford Motor Company.
Military and First Responders - Receive an $80 instant discount with the purchase and installation of four select tires.*
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Advertised price excludes mandatory government fees (tax, title, license, and registration). All lease or finance rates/terms are subject to buyer qualifications and lender requirements; special incentivized rates/offers may not be combinable with other purchase incentives. Price excludes any optional products, services, or accessories customer chooses to purchase. At Zeigler Ford Plainwell, we believe our customers deserve an easy transparent buying experience. That means the price you see is the price you can expect, with no hidden fees or charges at the time of purchase. Although every reasonable effort has been made to ensure the accuracy of the information presented on this site, inadvertent errors, omissions, and other inaccuracies may occur. We strive to update our inventory as quickly as possible, but there can be a lag time between the sale of a vehicle and the update of inventory on our website. For the best customer experience, please verify all vehicle information and pricing with the dealership directly.